Rock Star Data is a SaaS platform built for large nightclub groups in Spain. Before this project, their key information (revenue, expenses, average ticket per brand, purchases, cost of goods and revenue per room) was spread across many different files that had to be cross-checked by hand in spreadsheets. As a result, every decision took longer than it should.
My role was the UX/UI design of a platform that brings all that information together in one place, with roles and permissions: each person (the CEO, the purchasing director or the floor manager) sees the charts, tables and goals they need to decide faster and with reliable data.
The challenge
The main challenge was designing a single system for very different profiles within the same group, each with their own goals, without ending up with a generic metrics dashboard that is not truly useful to anyone in particular.
During the research I found that restaurants had needs very similar to those of nightlife venues, with a few important differences, such as how often the data is analyzed or real versus operational stock control. That is why I designed the product so it could also adapt to that industry.
Role Dashboard
RockScore
Brand Deals
Purchasing View
The main dashboard shows the key indicators for the role that signs in (total revenue, average ticket and period goal) and compares venues and rooms with a red, yellow and green indicator, based on how close each one is to its target.
A single score, from 0 to 100, that summarizes the health of the business at a glance. It is divided into 3 blocks (Business, Finance and History) and shows the detail of every metric behind it.
Tracking of the commercial agreements with each brand (committed purchases, marketing and rebates), with their completion status and revenue breakdown. This way, the purchasing team never loses sight of an active agreement.
The same platform, adapted to the purchasing team: total cost of goods (COGS), real versus operational stock per venue and the status of each brand agreement. Everything needed to decide what to buy and how much.
Holding Girona
+400K €
More revenue and 10% fewer staff in 12 months.
Bonobo Urban Food
-25%
Less food waste.
Gunilla Cocktail Bar
+15%
Higher average ticket.
Optimized Stock
-20/30%
Less idle stock, thanks to having all the information in one place to buy more precisely.